Find out how these three female entrepreneurs used their differences to create a best-selling natural hair care brand
How it began
It all began when three women with three very different heads of hair were all looking for a solution to the same problem: 100% natural haircare products that not only worked, but were capable of creating a hair day, every day. This is exactly how the best-selling Nourished x Romy Collection was conceived. The collaboration between Romy Boomsma and the co-founders of nourished.nl; Erin Hawken & Floor Hendriks has proved to live up to its goals and has reached cult status in the clean beauty world.
The two founders of Nourished & Romy first connected in 2017 through their search for clean beauty & natural lifestyle products. They instantly bonded over their shared values of health & wellbeing, social justice and sustainability, but it was a casual conversation about their difficulty in finding great natural hair care that triggered the idea to start their own clean beauty brand. The three women set out to create a brand that is focused on offering 100% natural, vegan, cruelty-free & biodegradable haircare products that deliver a great hair day, every day for everyone and every hair type.
The vision in the making
It was a big vision for Romy, Erin & Floor, none of whom had any prior experience in product development, but the synergistic energy of the three proved to be unstoppable. With the winning combination of Romy’s innate ability to read the zeitgeist and her love of hair & beauty and Erin & Floor’s extensive knowledge of the clean beauty market along with their multiple science degrees, the trio set out to make their dream come true.
With the close guidance of an organic chemist and laboratory who use only natural ingredients, Romy, Erin & Floor tested development round after development round on their own hair to ensure they were creating products of the highest standard, in every way.
Ensuring the products are the BEST
Each woman has a very different head of hair; Romy has thick, long & luscious chestnut coloured hair, Erin has fine, curly blonde hair and Floor has straight & very dry mousy hair. They each tested every round of the products to gauge whether they passed the test of creating a great hair day, for every hair type. They didn't stop there! They also tested it on their partners hair, their friends hair, their parents, siblings & extended family’s hair, and even on Romy’s children’s hair. The final result being a 100% natural hair care collection that is vegan, cruelty-free, biodegradable, that actually works and that the three women believe is the best natural haircare on the market! (Although they may be a little biased...)
The 2 x sold-out collection is about to receive it’s latest additions; a natural Hair Wash + Conditioner that is suitable for all hair types and is also Curly Girl Friendly. These latest additions to the Nourished x Romy Collection help to continue this success story of clean beauty, sustainable change & female entrepreneurship.
