Elvou

Elvou was founded by Joep Rovers, born out of a personal journey with chronic eczema and a growing frustration with the lack of truly clean products on the market. After years of experimenting with diets, treatments and supplements which were often full of vague ingredients or empty claims, he decided it was time for a change. What started with frustration grew into Elvou: a brand that takes health seriously and develops products that are clean, clear and purposeful.

Health is the priority

At Elvou, every formula starts with one question: what does your body genuinely need regarding everyday health and performance? Whether it’s a sleep supplement, hormone support or collagen for connective tissue, each product is built around selected ingredients with proven benefits. You won’t find unnecessary fillers or trendy fluff, but thoughtful combinations that work. Everything is tested, researched and clearly explained, so you know exactly what you’re taking and why.

Clean and effective 

The range is focused and purposeful. Think daily essentials like magnesium blends for better sleep and recovery, collagen from grass-fed cows and formulas tailored to men’s and women’s hormonal needs. These aren’t lifestyle gimmicks or beauty wellness trends, they’re straightforward, high-quality tools for your health. Built for people who want to optimize their health without complicating things.

Transparency you can trust

Elvou’s mission is to create products that take health as the starting point. The brand isn’t driven by profit, but by a genuine commitment to what’s best for the consumer. That’s what sets Elvou apart. Their goal is to spark real change in the health industry, by leading through example and showing how it should be done.