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The Humble Co. offers vegan, cruelty-free oral care without harmful ingredients, perfect for a conscious care routine. What makes the brand unique is its focus on sustainability. The toothpastes are packaged in Albéa Greenleaf tubes, which reduce plastic, and the bamboo interdental brushes are a sustainable alternative to plastic.


Additionally, the brand supports the Humble Smile Foundation, which makes oral health care accessible to vulnerable communities worldwide. Inspired by Sweden's “Lagom” philosophy of just enough, the products are simple, effective and respectful of the planet.


Sustainability and impact of The Humble Co.
The Humble Co. was founded by dentist Noel Abdayem, who while volunteering in Jamaica saw the huge gap in oral care and faced the plastic problem. This inspired him to develop a sustainable, responsible solution. What started with a bamboo toothbrush has grown into a global brand that has sold millions of products and supports oral care projects in more than 50 countries.

Bestsellers from The Humble Co. at Nourished

+ Natural Toothpaste
Fluoride toothpaste that prevents cavities and provides fresh breath. Free of SLS, vegan and packaged in an eco-friendly Albéa Greenleaf tube.


+ Cotton Swabs & Toothpicks.
Biodegradable alternatives made from FSC-certified bamboo and plant-based materials.


+ Floss & Rags
Durable and enriched with natural xylitol for optimal oral health. Plastic-free packaging.

+ Mouthwash
Alcohol-free mouthwash with natural mint for fresh breath and healthy oral flora, helps prevent gum disease and dry mouth.