Naïf started as a natural skincare brand for babies & kids founded by Jochem & Sjoerd in 2013. Products with ingredients that the skin of a baby needs and that are good for the planet. Nothing more, nothing less. Overtime the brand started developing skincare for the whole family. Naïf's philosophy is simple: do good! Help families to take good care of themselves without any worry. Respect humans & the planet, leave the world as a better place than how they found it. Naïf is a proud B-Corp certified company, committed to make social impact, take responsibility, be transparant and sustainable.
Founded in 2013 by Dutch fathers Jochem Hes and Sjoerd Trompetter, Naïf was born out of a desire to create safe, natural care products for their newborn children. They soon realized that the need for no-nonsense, clean skincare extended far beyond babies. This inspired them to develop a full range of products, not just for babies and kids, but for the whole family, from baby shampoo to adult facial care. Today, Naïf offers natural care for every stage of life, always with transparency, simplicity, and sustainability in mind.
Naïf’s very first products were designed to protect and nurture delicate baby skin. The Naïf Wash Gel and Naïf nourishing babyshampoo use natural ingredients like cottonseed extract and sweet almond oil, both known for their gentle and nourishing properties. All products are dermatologically tested and free from microplastics, sulfates, silicones, mineral oils, and harsh preservatives, making them safe for even the most sensitive skin.
Naïf’s mineral sunscreens use zinc oxide as a natural UV filter, offering broad-spectrum protection for babies, kids, and adults. These reef-safe formulas avoid chemical filters and synthetic additives, staying true to the brand’s clean ethos. At Nourished we offer a wide range of the natural sunscreen products that Naïf has to offer: for the little ones, but also adults.
Naïf’s commitment to sustainability goes beyond formulas. Their packaging is made from bioplastic derived from sugarcane, reducing CO2 emissions. As a certified B corporation, Naïf meets the highest standards of environmental and social responsibility.
Naïf offers more than just skincare products; they provide peace of mind. By choosing Naïf care, consumers opt for products that are effective, safe, and environmentally friendly. Experience the simplicity and honesty of Naïf's products and make a conscious choice for your skin and the environment.
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