We all have that one lipstick shade we swear by or a mascara we just can’t part with. But here’s the deal, makeup doesn’t last forever. Yes, even that ‘barely used’ foundation hiding in the back of your drawer. Expired makeup isn’t just less effective; it can also be a playground for bacteria, leading to breakouts or even infections. Definitely not what either of us wants!
Something else to be mindful of before we head into further details: unlike conventional makeup, which is packed with synthetic preservatives, natural cosmetics rely on plant-based ingredients that break down faster. That means a shorter shelf life and a higher risk of contamination. So how do you know when it’s time to let go? Let’s break it down.
Why makeup has an expiration date
Makeup is a combination of oils, pigments, and preservatives, all of which degrade over time. Exposure to air, bacteria, and temperature changes can influence the formula, making your favorite products less effective, or even harmful to your skin. Conventional beauty products often contain synthetic preservatives like parabens, which help extend shelf life. Natural makeup, on the other hand, skips the harsh chemicals. Plant-based formulas often lack stabilizers and require more mindful storage than conventional make up. Making it even more important to pay attention to the quality of the product over time.
Some personal advice we would like to give you:
+ Natural mascaras tend to dry out faster than conventional ones, so storing them in a slightly warmer environment, like the bathroom, can help maintain their texture and performance.
+ Natural foundations and concealers, often formulated with plant oils and mineral pigments, can separate or thicken over time. To extend their lifespan, store them in a cool, dark place and shake or stir them before use to maintain consistency.
Signs your makeup has gone rogue
Before you swipe, dab or blend, check for the following signs that your makeup has passed its prime time:
+ Weird texture
If your foundation has separated, lipstick feels grainy, or powders have turned clumpy, it’s time to say goodbye.
+ Funky smell
Natural products, especially, can develop a rancid or sour odor as oils go bad. If it stinks, toss it.
+ Color changes
Oxidation can turn your foundation orange, your lipstick dull, or your eyeshadow weirdly discolored. Also, a big sign to throw it in the bin!
+ Irritation central
If a product that once worked fine suddenly causes redness, itching, or breakouts, it might be expired or contaminated.
Natural vs. conventional makeup: how long do they last?
So, how can you know what the brand of your makeup recommends when it comes to expiring? Many beauty products have a small ‘open jar’ symbol on the packaging, saying for example ‘6M’ or ‘12M’. This tells you how many months the product is good for after opening. If you can’t remember when you first used it, a simple trick is to write the date on the packaging with a marker or write it in your notes on your phone.
How to make your makeup last longer
Want to get the most out of your beauty products without compromising safety? Follow these simple but effective tips:
+ Store smart
Keep makeup in a cool, dry place. Humidity and heat speed up bacterial growth and ingredient breakdown.
+ Keep it clean
Wash your brushes and sponges regularly, and avoid dipping dirty fingers into your products. Check out our guide for easy at-home brush cleaning tips!
+ Don’t share
As tempting as it is to swap beauty finds with friends, sharing makeup increases the risk of spreading bacteria and infections.
+ Seal it tight
Always close lids properly to prevent air and bacteria from getting in.
A fresh beauty stash
Want to keep your beauty stash fresh? Buy smaller sizes, only stock up on what you’ll actually use, and remember; your skin deserves the best! If you’re looking for high-quality, natural alternatives, brands like Ere Perez and Eye of Horus offer skin-friendly, long-lasting makeup options that keep you glowing, without the nasties. Some of our personal favorites are:
+ Arnica All-Cover Pot - Ere Perez
+ Oat Milk Liquid Foundation - Ere Perez
+ Complexion Duo Universal - Eye of Horus
+ Lipstick Satin Dusk - Eye of Horus
