Nourished Journal

Introducing UpCircle: skincare that recycles waste

Apr 16, 2025

Introducing UpCircle: skincare that recycles waste

There’s something incredibly satisfying about giving something a second life, whether it’s turning an old jar into a plant pot or saving yesterday’s dinner for today’s lunch. Now imagine doing that with your skincare. That’s the idea behind UpCircle, our newest addition to the Nourished collection. 

What makes UpCircle special?

UpCircle doesn’t just talk about sustainability, they live it, breathe it, and bottle it. This UK-based skincare brand has a simple, yet powerful philosophy: what is considered waste can be transformed into something beautiful and effective. They take by-products from the food and drink industry (think coffee grounds, fruit stones, and chai spices) and upcycle them into award-winning skincare.

UpCircle is proud to be:

+ Certified vegan and cruelty-free

+ Plastic-negative, with 99% recyclable or reusable packaging

+ B Corp certified, showing their deep commitment to people and planet

+ Champions of zero-waste skincare that doesn’t compromise on quality

From coffee grounds to skincare

Every formula is thoughtfully designed, proving that sustainability and effectiveness go hand in hand. You will find upcycled ingredients like arabica coffee grounds from artisan cafés to brighten tired skin. But also hibiscus acids from the food supplement industry to protect the skin and stimulate cell renewal. The UpCircle Peptide Serum is made with upcycled blood orange water that offers protection against environmental stressors, while simultaneously calming inflammation.

UpCirlce must tries

If you're new to the brand, try out the Discovery Set with best sellers to get you started. Here are some of our top picks:

+ Cleansing Face Milk with Aloe Vera & Oat Powder: A delicate, water-based cleanser that nurtures sensitive skin with a calming touch. Perfect for those moments when your skin needs a little extra love.

+ Organic Face Oil with Coffee & Rosehip Oil: Is your skin looking dry and dull? This face oil comes to the rescue by promoting a healthy glow and reducing dark spots and pigmentation.

+ Eye Cream with Cucumber, Hyaluronic Acid & Coffee: Refresh and brighten up your dark circles with this nourishing eye cream. Pair it with the Soothing Eye Roller for a cooling, mindful ritual. 

+ Hand Cream with Hibiscus Flowers: Enriched with shea butter, grapefruit and patchouli oils, this wonderful natural scented cream restores the skin barrier while calming your senses.

Ready to upcycle your routine?

We believe skincare should make you feel good, inside and out. UpCircle’s mission of circular beauty fits right into the Nourished way of living: conscious, clean, and caring. Explore the full UpCircle collection now and give your routine a sustainable upgrade.