Naïf started as a natural skincare brand for babies & kids founded by Jochem & Sjoerd in 2013. Products with ingredients that the skin of a baby needs and that are good for the planet. Nothing more, nothing less. Overtime the brand started developing skincare for the whole family. Naïf's philosophy is simple: do good! Help families to take good care of themselves without any worry. Respect humans & the planet, leave the world as a better place than how they found it. Naïf is a proud B-Corp certified company, committed to make social impact, take responsibility, be transparant and sustainable.