How to have a great hair day, every day

Have a great hair day, every day with Nourished x Romy. This 100% natural, vegan, cruelty-free collaboration between Nourished & Romy Boomsma will have you switching from your fave brand you've been loyal to since high school, in no time.

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Do you struggle with a bad hair day, most days? Whether it be fine, limp, greasy, dry, frizzy or dull hair, the dream of a great hair day, every day is one that seems exactly that for most of us, a dream. Let alone a naturally great hair day, every day. But that’s exactly what this collaboration between Romy Boomsma, Erin Hawken & Floor Hendriks, is all about.

The dream team

The three of us first connected in 2017 and instantly bonded over their mutual love of all things natural and the dream of creating the best hair day ever. The first products in the collaboration; a Hair + Scalp Treatment Oil and a Dry Shampoo, were released in 2020 to rave reviews and were raised to cult status in the clean beauty world. And now, the Nourished x Romy highly anticipated second release is about to land: a natural Hair Wash and Conditioner, to expand on the offering of clean hair care staples.

Shared values

The Nourished x Romy collaboration is built on pillars of health, social justice & sustainability. We have ensured our Hair Wash + Conditioner are 100% natural, vegan, cruelty-free and biodegradable. Packaged in post-industrial recycled plastic (PIR) sourced from manufacturing plants in the Netherlands, using this plastic ensures a minimal carbon footprint and zero plastic leakage into the product itself. We have created all of our products with thoughtful consideration and care for your health and the health of the planet.

Do natural products really work?

We are acutely aware that the general consensus is that natural products aren’t effective when it comes to beauty, however we truly believe they have created the ultimate products to prove this misconception wrong. With the help of an organic chemist, we left no stone unturned when searching for the most effective natural ingredients to create our natural Hair Wash + Conditioner. The unique formulations are free from silicones and drying alcohols and include powerhouse ingredients like Aloe Leaf Juice, Cucumber Extract, Avocado, Moringa Seed & Broccoli Oils. The result is soft, glossy, voluminous hair and quite possibly your best hair day yet.